More sales were made via mobile ($9.8 bn) during the day-long festival in 2015 than was spent over the entire Singles Day in 2014.
It took Chinese consumers just three minutes to spend 1 bn yuan (£100m) on Singles Day in 2014.
In 2015, in five minutes and 45 seconds, online shoppers in China had splashed out five times that amount, Alibaba said.
Chinese consumers spent a record 91.2 bn yuan ($14.3 bn, £9.4 bn) online during the 24 hours of Singles Day in 2015, cementing the e-commerce extravaganza as the biggest day for internet shopping on the global retail calendar.
The 60pc sales growth exceeded expectations, as market research firm IDC had predicted that Alibaba's sales during Singles Day 2015 would rise by 52 pc to 87 bn yuan.
2015 years’ Singles Day, which Alibaba markets as the 11.11 Global Shopping Festival, featured more than six million products from over 40,000 merchants, up from 27,000 vendors in 2014.
Smartphone maker Xiao-Mi, which last year became the first store on Alibaba's Tmall platform to achieve sales of more than 1bn yuan, prepared to sell more than two million smartphones during the 24-hour period.
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11986791/Singles-Day-2015.html
Structure of the Lead：
WHO- Global Shopping Festival of the Singles' Day
WHEN- November 11st, 2015.
WHAT- Cementing the e-commerce extravaganza as the biggest day for internet shopping on the global retail calendar.
WHY- Not given.
WHERE- Alibaba markets
HOW- Chinese consumers spent a record 91.2 bn yuan ($14.3 bn, £9.4 bn) online during the 24 hours of Singles Day in 2015
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Keywords:
(1) entire 全部的/所有的
(2) splash 噴濺
(3) cement 水泥(的)/聯合
(4) e-commerce 電子商務/電子貿易
(5) extravaganza 高調亮相/盛事
(6) expectation 期望(值)
(7) predict 預測/預料
(8) merchant 商人/廠商
(9) vendor 供應商
(10)platform 平臺
The economical benefits which the Single Day brings are amazing. Stores provide attractive discount and people indulge themselves to buy lots of things on that day. As a result, thousands upon thousands of deals are merely made in a single day, causing the whole process being postponed, which means, even though you buy things happily on the Internet on Single Day, you have to wait at least 3 weeks to receive your commodities. When you receive the goods, the pleasant feeling has been wore out.
回覆刪除The money that Single Day brings in is amazing. Just a single day we can see how powerful the Chinese consumers are. The total earning of Single Day is far above Black Friday and Cyber Monday in America. And Chinese brand of smartphone Xiao-Mi sold 2 million smartphones within 24 hours. This is awesome!
回覆刪除It's amazing that just a single day that Chinese people make such a big consume. That is why many companies want to set place at there. Maybe one day Taiwan will become a part of Chinese ,not because for a war but being bought.
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